About
Good businesses deserve a better connection to customers
You know what makes your business worth choosing. We build the connection that helps AI assistants understand those details, drawing on a decade of work in AI research and ecommerce.

We started in 2015 in the San Francisco Bay Area, doing AI research and custom ecommerce integrations for some of the world’s biggest brands. Rebilder is that experience applied to a practical problem: helping AI assistants find the details customers need when choosing a business.
We are privately owned and operated by a small group of engineers and product managers.
Graham Mumm
Founder
A decade of AI research and ecommerce platform engineering, credited with more than $500 million in incremental revenue across the companies he has built for and with. One example: ecommerce tooling built for SanDisk that internal sales measurement credited with $325 million in added sales in its first six months. That experience now informs how we help businesses answer customers through the AI assistants they use.
2015
working since
$500M+
incremental revenue
$325M
one build, six months
- Founded on work since
- 2015
- Ownership
- Privately owned & operated
- Headquarters
- Wilmington, North Carolina
- Offices
- Iowa
- Legal entity
- Rebilder LLC
Built so your site never depends on ours
The gateway runs in your stack. Your pages answer agents even if every Rebilder server is offline. Your customers can keep using your website independently of Rebilder.
The agents we identify and serve
- ChatGPT
- Claude
- Gemini
- Perplexity
- Copilot
- Mistral