The public record
Agent Traffic Index
Explore which AI agents visit participating commerce websites and what they request. Results combine traffic across businesses and are published only when enough independent sites contribute.
- Visit
- Request
- Response
The k-anonymity floor is 25 independent stores. Nothing is published until the floor is met.
Counting independent stores…
We published these rules before we had the data, so they cannot bend to it. Anyone can check the commitment against the date this page appeared.
Rules
Publication rules
These publication rules protect individual businesses while making broader patterns useful.
Shares and percentiles only
When this publishes it will carry shares of a mix and distribution percentiles. There is no absolute network total: a total published next to all of its parts lets anyone recover a single part by subtraction.
Monthly, and that is a privacy parameter
Shorter periods make it easier to trace a change back to one store joining or leaving. So the cadence is a privacy decision, and we will not shorten it to make the charts more interesting.
Pre-declared cuts, no slicer
A fixed list of cuts, published in advance. No query builder, no interactive filter, and no "explore the data" surface, because an attacker with a slicer can compose an arbitrary number of queries against the same population, and no per-query floor survives that.
k counts independent stores
25 distinct, non-affiliated, non-first-party stores per cell. trymumm.com posts events into the same log, and our own stores do not count as independent. First-party stores are excluded from the numerator, the denominator, and k.
One store can never be the cell
No single store may contribute more than 20% of a published cell. If one store is 95% of the traffic, 25 stores is effectively one store. The floor alone does not catch that, so we also cap any single store's share.
Opting out removes you from k, too
A per-store opt-out excludes the store from the numerator, the denominator, and the k count, not just from anything that names it. A store that opted out cannot be part of the reason another cell cleared the floor.
Privacy
Understand how contributing businesses are protected
The Agent Traffic Index aggregates merchant-side gateway traffic: which requester asked, what it asked for, what it received. The subject of every number is a site, an agent, or a request, and never a person.
Data about shoppers never appears here, not at any aggregation level, in any cut, or at any price. "A buying agent could not find your shipping cost in 62% of attempts" describes a website, so it can be published. "Buyers with a $400 budget want this product" describes people, so it never crosses, aggregated or not.
There is also no price data of any kind in this index, and there will not be. We benchmark agent readability, traffic, and conversion; never price, and never discount depth.
Methodology · The readability index · Scanner and crawler disclosure