# [AI answer evidence](https://rebilder.com/docs/answer-evidence)

> Keep captured AI answers, cited sources, improvements and follow-up observations together. Prepare a client report from the evidence you choose.

- **Updated:** 2026-09-22
- **Author:** Rebilder
- **Section:** Concepts
- **Description:** Keep captured AI answers, cited sources, improvements and follow-up observations together. Prepare a client report from the evidence you choose.
- **Publisher:** Rebilder

## Start with an actual answer

In Console → AI answer evidence, save a response you captured from an AI platform, or import captures from your monitoring tool. Include the exact question, brand, platform, model, market, conversation context and capture time. Use “unknown” when a platform does not disclose its model. Review the brand mention and source labels before saving.

This workflow records manual captures and JSON imports. It does not automatically run prompts in external AI platforms. Customer checks separately test your own pages; AI visits separately record requests handled by your website.

## Choose the right improvement

- Read the captured answer and its citations. A missing brand mention is a finding to investigate, not proof of its cause.
- Create a content improvement or comparison when your own explanation needs work. Carry the question into the Answers Hub, add checked references and expertise, and prepare a draft for review.
- Create external source research when a cited publication, review, directory or discussion needs investigation. Record the page, what you found and your next step. Rebilder does not send outreach from this workflow.
- In Improvements, record progress and optionally link an Answers Hub entry. Its available Autopilot delivery records appear alongside your work history. Marking a change made records your progress; delivery verification remains separate.

## Compare like with like

Use “Capture a follow-up answer” to repeat the same question, platform, model, market and context. Rebilder compares captures in the seven whole UTC days before and after the first recorded change, excluding the change day. The work view uses the captures in the current selection, and reports use their saved selection. Check sample counts before drawing a conclusion.

A later mention or citation is an observation, not proof that your change caused it. Scores summarize captured answers, not search demand or all answers customers receive.

## Prepare a client report

In Client reports, add your agency or team name, write a summary and select up to 50 captures and 30 work items. Include the original capture and follow-up captures to show the comparison. Review work notes before including them. The saved snapshot stays private to your workspace; download Markdown or print it to PDF to send a reviewed copy.

Owners and administrators on Solo, Pro and Agency can add evidence, manage work and create reports. Workspace members can read saved evidence and reports. Existing reports remain accessible after a plan change.

## JSON import format

Import an array of 1–50 observations, up to 500 KB per file. All entries must validate before any are saved. An identical capture is skipped on re-import. All fields below are required except a citation title; use empty arrays for no competitors or citations.

Illustrative format — replace with your actual capture

```
[
  {
    "question": "Which project tools suit a small design studio?",
    "brand": "Example Studio",
    "platform": "Example AI platform",
    "model": "unknown",
    "market": "United States / English",
    "context": "Fresh conversation; web search enabled",
    "capturedAt": "2026-09-20T12:00:00Z",
    "answer": "Replace this illustrative text with the actual captured answer.",
    "brandMentioned": false,
    "competitors": [],
    "citations": [
      {
        "url": "https://example.com/category-guide",
        "title": "Example category guide",
        "type": "editorial"
      }
    ],
    "sourceLabel": "Manual capture by the account owner"
  }
]
```

Citation types: editorial, review, directory, forum, competitor, owned and other. Use owned for your own website. Source URLs must use public HTTPS. The import stores links without fetching their pages. The capturedAt timestamp must include a timezone and cannot be in the future. An export from another tool needs to be mapped to these fields.