# [Why agents get markdown and Google gets HTML](https://rebilder.com/help/agent-traffic/markdown-vs-html)

- **Summary:** How the gateway serves business facts to AI agents while search crawlers receive canonical HTML, and how to check both responses.

## Why agents want markdown

The gateway presents key business facts in a compact response: title, price, availability, shipping and returns. Clear structure helps direct clients extract those facts.

## The same-substance guarantee

Gateway markdown renders the same source offer as the website: prices, availability and policies remain aligned. Separately authorized negotiation workflows can create private offers with their own terms.

## Verify consistent responses

Known search crawlers receive canonical HTML, including when they request markdown. Matching agent requests receive a markdown representation of the source facts. Keep both representations aligned when updating your website.

> You can check this yourself anytime in Console → Agent visits: every googlebot row shows kind “crawler” and your normal HTML as the response.