---
title: Why agents get markdown and Google gets HTML
description: How the gateway serves business facts to AI agents while search crawlers receive canonical HTML, and how to check both responses.
canonical_url: https://rebilder.com/help/agent-traffic/markdown-vs-html
---

# [Why agents get markdown and Google gets HTML](https://rebilder.com/help/agent-traffic/markdown-vs-html)

- **Summary:** How the gateway serves business facts to AI agents while search crawlers receive canonical HTML, and how to check both responses.

## Why agents want markdown

The gateway serves the useful content without the surrounding page styles, menus and tracking code. Service descriptions, product details and documentation become easier for AI assistants to read and use.

## The same-substance guarantee

Gateway markdown draws from the same source content as the website. Service scope, feature descriptions, product details and published terms stay consistent across both versions.

## Check both responses

Known search crawlers receive canonical HTML, including when they ask for markdown. Matching AI assistant requests receive a markdown version of the same facts. Keep both aligned when you update your website.

> You can check this any time. In Console → AI visits, choose Crawlers in the visitor filter: every Googlebot row reads Crawler under Kind and Regular page under Served.