AI search optimization: the definitive guide
AI search optimization end to end: how assistants actually retrieve pages, the four levers you control, measured before/after numbers, and how to track it.
Rebilder Learn
Field guides to AI search optimization
How AI assistants read sites, what to serve them, and how the standards fit together. Stores are the deepest case, not the boundary. Written from what we run in production, with real numbers only.
Guides
Answer engine optimization: how to be the source of the answer
What answer engine optimization is, how answer engines actually fetch and read a page, the method in order, and what you can honestly measure.
GEO vs SEO: what actually changes, and what does not
GEO vs SEO without the rebrand: what genuinely differs, what carries over unchanged, where AEO fits, and which KPIs belong to each.
AI visibility tools: how to choose one that measures something
A criteria-led guide to AI visibility tools: the three layers a stack covers, the questions that separate a measurement from a sample, and what is free.
LLM SEO: what transfers from SEO, and what does not
LLM SEO for people who already do SEO: what carries over, what to stop doing, a step-by-step audit, and what you can honestly promise a client.
llms.txt: what it is, how to write one, and whether it works
What llms.txt is, the exact file shape with a working example, where to put it, and the evidence on whether it actually improves AI citations. No hype.
What is agentic commerce?
Agentic commerce, defined: the two species of buyer, the ACP/UCP/MCP timeline, real before/after token numbers, and how to get your store ready for free.
AI shopping agents: what they are and how they read your store
What AI shopping agents are, how ChatGPT, Claude, and Perplexity fetch and compare product pages, and how to see agent traffic on your own store.
How to get recommended by ChatGPT: a merchant’s guide
How ChatGPT finds and cites products (retrieval, extraction, citation) and the concrete steps merchants can take this week. Real numbers, no snake oil.
Answer engine optimization tools: a 2026 buyer’s guide
A 2026 buyer’s guide to answer engine optimization tools by category: visibility trackers, content optimizers, and serving-layer infrastructure.
AI agent user agents: a field guide to every string in your logs
Real AI agent user agent strings (ChatGPT-User, GPTBot, claude-code, PerplexityBot), the exact headers each one sends, and how to detect them properly.
Shopify agentic commerce: an honest readiness guide
What AI agents get from a Shopify PDP today (91KB of theme HTML), how UCP fits, and how an app proxy serves clean markdown under your shop domain.
The agentic commerce protocol landscape: ACP, UCP, and MCP
ACP, UCP, and MCP explained: what each agentic commerce protocol covers, who backs it, why specs churn quarterly, and how merchants can prepare.
Free tool
llms.txt generator
Build a spec-shaped llms.txt file in the browser — add your site name, description, and links, then copy or download it.