Opportunities

Find what your site is missing and choose what to fix next.

See what your pages explain and what AI answers cite, then decide what to add to your site and which outside sources to pursue.

Customer checkExample
A question worth answering“Does your software work for a small team?”
2 of 3 details found
✓Team sizeFound
✓Core featuresFound
↗Setup supportMissing

Where to look

Turn a gap into a concrete improvement.

Start with a customer question

Test a buying question against your pages and see which details are missing, even before AI traffic arrives.

A search that found no answer

Review agent searches that returned nothing. The offering may exist under different wording, or your pages may need a clearer explanation.

A page AI could not use

See which requested pages returned nothing useful, and whether AI could reach them at all.

Example account: Oak & Line, a furniture restoration workshop.

Example

“Does furniture restoration include the upholstery?”

A customer check shows which details your pages cover and where the missing one can come from.

Customer checkoakandline.exampleExample

“Does furniture restoration include the upholstery?”

Checked against 4 pages on the site

  • Wood repairs/services/restorationFound
  • Refinishing/services/restorationFound
  • UpholsteryNot on the service page. The workshop guide covers it.Missing

Suggested fix

When the explanation already exists

Suggested

A workshop guide describes reupholstery, so connect it to a clear answer about what the service includes.

When your team needs to answer

If no source says whether upholstery is included, add it to the service page before publishing a claim.

Beyond your website

Does your content need work, or your outside coverage?

  1. Bring the answer into view

    Collect an answer from a connected AI API, save one yourself or import a capture, with the question, model and cited sources kept together.

  2. Choose content work or source research

    If your pages miss the explanation, prepare a sourced answer. If AI cites outside reviews or comparisons, note where your business could contribute.

  3. Show your client what changed

    Repeat the question under the same conditions and export the before, the after and the evidence as a client report.

Your next step

Improve the source, then check the answer.

  1. Choose a question to test

    Pick a question customers ask before buying, run a customer check, fix what is missing and run the same check again.

  2. Use your connected reports

    Let recorded visits and searches point to the next page to improve. Your test questions stay separate from real customer activity.

  3. Prepare a sourced answer

    Publish a sourced explanation with Answers Hub on Solo, or let Autopilot on Pro keep it current.

Not connected yet? Start with one page.