# [AI visibility starts with information assistants can read](https://rebilder.com/solutions/ai-visibility)

- **Updated:** 2026-09-10
- **Description:** Improve the information AI can retrieve from your website. Use Rebilder to check readability, observe requests and find missing explanations.

Give assistants useful information about your business. Rebilder helps you check your pages, improve missing explanations and follow AI activity that reaches your website.



## What you get

- Score any URL against a published spec, free and without an account
- Inspect the response returned to a direct agent request
- Find the pages agents asked for and did not get
- Connect accurate sources and improve delivery

## The two halves of AI visibility

Measure two related questions: can systems retrieve useful information from your site, and where does your business appear in sampled answers? Each calls for its own evidence and next steps.

|  | Retrievability | Mention |
| --- | --- | --- |
| The question | Can an assistant read your page? | Will it name you in an answer? |
| Where it lives | Your server | Somebody else’s model |
| Is it deterministic | Same evidence and ruleset reproduce the score | No. Same prompt, different answers |
| Can you change it | Directly, today | Only indirectly, over time |
| How you measure it | Request it and look | Sample documented prompts over time |

Rebilder covers the website side: source quality, captured requests and referrals, and missing explanations. Add external answer monitoring when you need to see whether assistants recommend your business for specific questions.

> **The thirty-second version** Compare a markdown request with the normal page response, then inspect the important facts. HTML can be readable too; the test shows which representation your server provides and what to improve.

## Where to check for retrieval problems

Start with four practical checks: access, initial page content, response structure and consistency of the business facts.

1. **Check access.** Review bot rules, challenge pages and CDN logs to understand which requests reach the page.
2. **Inspect the initial response.** Put service scope, feature details, prices and other important facts in accessible text so direct-fetch clients can read them too.
3. **The facts are too expensive to reach.** The agent reads under a token budget. A first substantive fact sitting behind tens of thousands of characters of navigation may be summarised badly or skipped for a shorter source.
4. **Resolve conflicting facts.** Connect page copy and structured data to the same current business source.

## How to measure the half you own

Use readability checks, request reporting and missing-answer reports together. Compare each with its source evidence and reporting window.

- **Readability checks.** Keep captured evidence and ruleset versions with the result so comparisons are reproducible.
- **Request reporting.** See which classified requests reached your site and what response your integration served.
- **Missing-answer reports.** Use request frequency and business relevance to prioritize information and source improvements.

> **Combine request and referral reporting** Combine server-side request reporting with browser analytics. The gateway observes requests it handles; the Rebilder Tag records AI-referred visits and supported browser activity.

## The fix is smaller than the category suggests

The gateway serves source-backed markdown to requesting agents. Maintain the source connections as the site changes, and test browser and crawler responses alongside them.

middleware.ts

```ts
import { NextResponse } from 'next/server'
import { createGatewayProxy } from '@rebilder/gateway/next'
import { gatewayConfig } from '@/lib/gateway-config'

// Configure storeId and source resolvers in gatewayConfig.
export default createGatewayProxy(gatewayConfig, () => NextResponse.next())
```

Use the free scan and self-hostable SDK to start. Console reporting and managed features support ongoing source updates and improvement.

## What is AI visibility?

AI visibility describes where customers can discover your business through AI systems. Measure readable sources, observed site activity and sampled answers as complementary views.

## How do I check my AI visibility?

Request one of your own pages with `Accept: text/markdown` and compare it to a plain request. Then score a page of each template against a published spec to get a number you can track. Both are free and neither needs an account.

## Is AI visibility the same as SEO?

It builds on search fundamentals: accessible pages, relevant content and accurate structured data. Direct-fetch clients also benefit from important facts in the initial response.

## How should I evaluate a tool’s results?

Choose tools by the work they deliver and the evidence you can inspect. Track observed recommendations separately from implemented source and page improvements.

## Does improving AI visibility hurt my Google rankings?

Content negotiation serves your existing information in another format. Recognized search crawlers continue receiving canonical HTML.

## Related

- [AI search optimization: the definitive guide](https://rebilder.com/learn/ai-search-optimization)
- [LLM visibility](https://rebilder.com/solutions/llm-visibility)
- [AI brand visibility](https://rebilder.com/solutions/ai-brand-visibility)
- [AI visibility tracking](https://rebilder.com/solutions/ai-visibility-tracking)
- [AI visibility tools: how to choose one](https://rebilder.com/learn/ai-visibility-tools)
- [Scan any URL free](https://rebilder.com/scan)